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Marketing campaign

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Visitors to The Fertility Show range from people just starting to try for a family to those already diagnosed with fertility problems.

All individuals, couples, single women and same sex couples are encouraged to attend with visitors attending from all over the UK.

Communications campaign

The marketing campaign in 2010 will build on the success of the 2009 campaign which attracted 3,000 visitors over 2 days. It will target the widest national audience of relevant visitors to the show and include;

• Advertising & Inserts
- women’s press
- health titles
- parenting titles
- gay titles
- outdoor media
- patient care magazines

• Direct Marketing, through the distribution of up to half a million flyers and posters via;
- magazine inserts
- patient care associations & charities
- fertility clinics & counsellors
- mailings to doctors and consultants
- direct mail to fertility patients
- exhibitor mailing lists
- and all available routes to medical specialists working in fertility

• Online, with an effectively optimised web site plus;
- links from patient groups, exhibitors and relevant sites
- purchase of banner ads on fertility, women’s & health sites
- purchase and optimisation of Google Adwords

• PR – through the placement of case studies and interviews with speakers and exhibitors.
(See links on the Home page for some of the coverage generated in 2009).