The Fertility Show has been helping people navigate their routes to parenthood for 17 years.
Across two days, we bring together leading clinics, trusted support services, charities, wellbeing and lifestyle brands, and adoption agencies - all under one roof. Alongside them, you’ll hear from some of the most respected clinicians and experts in fertility, covering every aspect of care, so you can feel informed, empowered and clearer about your options - whether you’re thinking about starting a family now or planning for the future.
We are proud to create a welcoming, safe and supportive space. Patient advocates - people who have walked, or are walking, their own path to parenthood - share their stories openly, offering insight, reassurance and lived experience that can make all the difference.
If you’re looking for guidance, clarity, or simply your next step, The Fertility Show is a powerful place to begin.
We would love to welcome you.
That’s a wrap for 2026!
The Fertility Show 2026 is now closed
If you missed the show, all seminars are available to watch on demand via our digital channel. Access is available until 31st August.
Post-show Support Blog
If you joined us this weekend, we hope you found it helpful. But we also know that fertility can bring up a lot of emotions - it’s normal to feel a little overwhelmed.
If you need a little support after the show we’ve created a post-show support guide - After The Fertility Show: Taking It All In - a handy blog where you can revisit key information, explore trusted organisations, and digest everything at your own pace.
Here are some of the reasons why you should attend The Fertility Show:
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You are finding it difficult to get pregnant
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You are considering IVF
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You’re interested in adoption and fostering
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You want to know more about the options for the LGBTQ+ community
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You’ve heard how lifestyle changes can help you conceive
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You want to find out more about egg and sperm donation
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You want to find out more about surrogacy
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You want to find out about new IVF techniques
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You want to find out more about treatment abroad
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You want to know what treatment is available on the NHS
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You want to know how fertile you are
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You want to get advice you can trust all in one place, rather than relying on online research
Take some big steps on your fertility journey
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Seminar Programme
The two-day Show features three seminar rooms hosting Q&A conversations, panel talks, and keynote discussions with some of the biggest names in fertility. Topics include fertility testing and diagnosis, egg and sperm donation, how to choose a clinic, optimising IVF success and much, much more.
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Let's all Talk Fertility Lounge
In proud partnership with Wild Nutrition
Join host Sophie Sulehria as she explores real fertility stories with some wonderful IVF patients & advocates. These phenomenal people have been on, or are still on, a fertility journey themselves and have used their experience to help other people.
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Over 70 Exhibitors
Meet with over 70 exhibitors including UK & overseas clinics, advice groups, charities, dieticians, nutritional & lifestyle advisors, holistic therapists and more.
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Fertility Support & Wellness Hub
In proud partnership with Wild Nutrition
Book one-to-one appointments with our specialist fertility nurses, counsellors and nutritionists, on hand to offer you some important free advice across the weekend.
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Digital Access
All ticket holders to The Fertility Show LIVE will get access to our online hub where you can catch up on all the seminars a week after the Show until the end of August.
Frequently Asked Questions
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The Fertility Show LIVE took place on the 16th & 17th May 2026 at Olympia London. The show is now closed.
If you missed the show, all seminars will be available to watch via our digital channel. Access will be available from the 26th May.
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Saturday 10am - 5.30pm
Sunday 10am - 4.30pm
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Olympia London, Hammersmith Road, London W14 8UX.
The Fertility Show takes place in Olympia Upper West Hall. There is a dedicated entrance for the 'West Hall' situated on Blythe Rd.
GETTING THERE
By train
Kensington Olympia is served by London Overground and Southern trains with direct services from Clapham Junction, Balham, East Croydon, Shepherd’s Bush, Watford Junction, Milton Keynes Central, Willesden Junction, West Hampstead and Stratford.By tube
Kensington Olympia is just one stop on the Overground from Underground stations Shepherd’s Bush (Central line) or West Brompton (District line).By bus
Olympia is served by routes 9, 9a, 10, 27, 28, 49 & 391. All stop within easy walking distance.By taxi or car
Olympia is easily accessible from Central London and the West End. Parking is available in local car parks or, if you’re lucky, in pay and display zones in surrounding residential streets. Olympia Exhibition Centre is outside the congestion charge zone.Visit plan your visit to find out more.
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Due to the sensitivity of the Show, babies and children under 16 are not permitted to attend.
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General admission tickets to the Show do not include tickets to the live seminars, these can be booked as an add-on for £4 once they are released. Your general admission ticket will give you access to the recordings of the seminars to watch after your visit.
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To speak with one of our nurses or counsellors in our Fertility Support Hub, you must book an appointment on the day. These appointments are free and available on a first come, first served basis. Afternoon appointments can be booked after 1pm.
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Wheelchair access and accessible parking is available at Olympia London. Assistance dogs are welcome.
If you have specific accessibility needs, please contact us on info@fertilityshow.co.uk and we will do our best to assist.
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You must still have a general admission ticket to The Fertility Show even if you have booked a consultation with one of the clinics. If the clinic has stated you’ll get free entry, please speak directly with them.
